Recent Work

Geoff McFetridge (USA)


'This book is a small collection of some of the work I have done for Spike Jonze’s film adaptation of the book Where the Wild Things Are. I met Spike around 1998 and I have worked with him a lot over the years. This usually involved creating piles of work that amounted to a very small contribution to the project. This never bothered me, because it was an incredibly creative, fun and rewarding process that led up to the scrapping of my work!

I noticed a difference when I began working on Where the Wild Things Are. For the first time I felt that Spike and I were working on a project where I could actually contribute in a significant way. Much less of what I was making was being thrown away, which was a first. I was given the opportunity to interpret not only Spike Jonze’s interpretation of Where the Wild Things Are, but also Maurice Sendak’s original book.

Like any kid growing up in the 70’s I was greatly influenced by Mr. Sendak’s books. His books are not just on my bookshelf they are in my blood. What I did with the titles, type treatments and marketing graphics also owes greatly to the heavy creative lifting done by Sonny Gerasimowicz who designed the creatures in the film and the Art Direction of K.K. Barrett.'

Published by Nieves
16 Pages
Softcover
19.5cm x 22.5 cm
Colour Offset
First edition, 2009

About Geoff McFetridge

Few people better exemplify the lack of boundaries in today's design world than Geoff McFetridge. He is a truely multi-disiplinary designer, 'an all -around visual auteur'.

Understatement is central to the impact of his work, inviting participation. It gets through the filters by offering the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn't have one simple answer. Often imitated, but never equaled, Geoff's work spans storyboard sketches, freaky comic-style illustrations with idiosyncratic philosophic taglines and hand drawn typography.

Appointed Art Director of Grand Royal, the seminal Beastie Boys magazine at the age of 24, his career has continued steadily onwards and upwards ever since. On leaving Grand Royal in 1996 he established his own company, Champion Graphics, and is also a founding member of 'The Directors Bureau' alongside Mike Mills, Sofia Coppola and Shynola. McFetridge is a truely multi-disiplinary designer 'an all-around visual auteur'. Recent projects are as diverse as packaging design for Gasbook 9, textiles for Marc Jacobs, sneaker design for Nike, stickers for the Dazed / Greenpeace campaign, a plethora of music videos and wallpaper design for French furniture company Ligne Roset.

About Nieves:

Nieves is an independent publishing house based in Zurich, Switzerland. Founded in 2001, Nieves' focus is on publishing Artist Books and Zines.

Price: $20.00
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